Creating
Ripples of
Impact
Across
Africa
Who We Are and How We Work
Who We Are and
How We Work
From a single brief to a full regional campaign — we bring the reach, the tools, and the thinking to make your brand impossible to ignore across Southern Africa.
Markets
We don’t plan media by channel. We plan by how people actually consume media in each market. Select a country to see our local insight.
Namibia
- Radio 35-45%
Reach + frequency NBC Radio, Energy 100
- TV 15-20%
Awareness NBC TV, One Africa TV
- Outdoor 15-20%
Visibility Roadside, retail hubs
- Digital 15-20%
Targeting Meta, Google
- Print 5-10%
Credibility Republikein, Namibian Sun, Allgemeine Zeitung
Local Insight
Radio dominates reach across Namibia's vast geography. Pair with outdoor in Windhoek and Swakopmund for urban reinforcement, and digital for precision targeting of the younger urban segment.
Botswana
Stable, growing economy with an engaged, urban-leaning audience
- Radio 40-50%
Mass reach RB1, RB2, Yarona FM
- TV 10-15%
Awareness BTV
- Outdoor 15-20%
Visibility Gaborone hotspots
- Digital 15-20%
Youth + urban Meta, Google
- Print 5-10%
Mass / tabloid The Voice, Mmegi
Local Insight
Botswana's radio budget is the highest in our network — RB1, RB2 and Yarona FM deliver unmatched mass reach. Gaborone outdoor reinforces urban presence while digital captures the growing youth market.
Zimbabwe
Resilient population with high media consumption across all platforms
- Radio 35-45%
National reach
Radio Zimbabwe, Star FM
- TV 20-25%
Awareness
ZBC TV, 3KTV
- Outdoor 15-20%
Visibility
Urban hubs — Harare, Bulawayo
- Digital 10-15%
Urban targeting
Meta, Google
- Print 5-10%
Credibility
The Herald, NewsDay
Local Insight
Zimbabwe has one of the strongest TV budgets in our region — ZBC TV and 3KTV complement strong national radio reach. Harare and Bulawayo outdoor drives urban brand visibility effectively.
Lesotho
A close-knit nation where community voices carry exceptional weight
- Radio 50-60%
Primary reach
Radio Lesotho, MoAfrika FM
- TV 5-10%
Awareness
LTV
- Outdoor 15-20%
Visibility
Town centres
- Digital 10-15%
Urban niche
Meta, Google
- Print 5%
Low impact
Lesotho Times, Public Eye
Local Insight
Lesotho allocates the highest radio budget in our entire network — 50 to 60% — reflecting radio's unrivalled role as the voice of the nation. Radio Lesotho and MoAfrika FM are essential for any campaign with national ambitions.
Eswatini
Compact but vibrant market with deep community media roots
- Radio 45-55%
Primary reach Swazi National English, Swazi National SiSwati
- TV 5-10%
Awareness Eswatini TV
- Outdoor 15-20%
Visibility Mbabane / Manzini
- Digital 10-15%
Urban niche Meta, Google
- Print 5%
Low impact Swazi Observer, Times of Eswatini
Local Insight
Eswatini's compact geography makes radio the dominant force — Swazi National stations reach virtually every household. Outdoor in Mbabane and Manzini delivers strong urban reinforcement at relatively low cost.
Namibia
Vast geography, strong broadcast culture, multilingual market
- Radio 35-45%
Reach + frequency NBC Radio, Energy 100
- TV 15-20%
Awareness NBC TV, One Africa TV
- Outdoor 15-20%
Visibility Roadside, retail hubs
- Digital 15-20%
Targeting Meta, Google
- Print 5-10%
Credibility Republikein, Namibian Sun, Allgemeine Zeitung
Local Insight
Radio dominates reach across Namibia's vast geography. Pair with outdoor in Windhoek and Swakopmund for urban reinforcement, and digital for precision targeting of the younger urban segment.
Botswana
Stable, growing economy with an engaged, urban-leaning audience
- Radio 40-50%
Mass reach RB1, RB2, Yarona FM
- TV 10-15%
Awareness BTV
- Outdoor 15-20%
Visibility Gaborone hotspots
- Digital 15-20%
Youth + urban Meta, Google
- Print 5-10%
Mass / tabloid The Voice, Mmegi
Local Insight
Botswana's radio budget is the highest in our network — RB1, RB2 and Yarona FM deliver unmatched mass reach. Gaborone outdoor reinforces urban presence while digital captures the growing youth market.
Zimbabwe
Resilient population with high media consumption across all platforms
- Radio 35-45%
National reach
Radio Zimbabwe, Star FM
- TV 20-25%
Awareness
ZBC TV, 3KTV
- Outdoor 15-20%
Visibility
Urban hubs — Harare, Bulawayo
- Digital 10-15%
Urban targeting
Meta, Google
- Print 5-10%
Credibility
The Herald, NewsDay
Local Insight
Zimbabwe has one of the strongest TV budgets in our region — ZBC TV and 3KTV complement strong national radio reach. Harare and Bulawayo outdoor drives urban brand visibility effectively.
Lesotho
A close-knit nation where community voices carry exceptional weight
- Radio 50-60%
Primary reach
Radio Lesotho, MoAfrika FM
- TV 5-10%
Awareness
LTV
- Outdoor 15-20%
Visibility
Town centres
- Digital 10-15%
Urban niche
Meta, Google
- Print 5%
Low impact
Lesotho Times, Public Eye
Local Insight
Lesotho allocates the highest radio budget in our entire network — 50 to 60% — reflecting radio's unrivalled role as the voice of the nation. Radio Lesotho and MoAfrika FM are essential for any campaign with national ambitions.
Eswatini
Compact but vibrant market with deep community media roots
- Radio 45-55%
Primary reach Swazi National English, Swazi National SiSwati
- TV 5-10%
Awareness Eswatini TV
- Outdoor 15-20%
Visibility Mbabane / Manzini
- Digital 10-15%
Urban niche Meta, Google
- Print 5%
Low impact Swazi Observer, Times of Eswatini
Local Insight
Eswatini's compact geography makes radio the dominant force — Swazi National stations reach virtually every household. Outdoor in Mbabane and Manzini delivers strong urban reinforcement at relatively low cost.
Capabilities
We are a full-service media agency. Whether you need one channel or all four, we plan, place, and measure with precision — always in service of your brand’s bigger story.
Radio
Strategic placement across leading stations in all six markets. We know which frequencies move people — and when to reach them.
Television
From national broadcasters to regional channels — compelling TV placements that build brand recognition at scale.
Social media
Targeted, platform-native content that drives real engagement. We speak the language of African digital audiences.
Out of home
High-impact placements across billboards, transit, and street-level formats — unmissable, memorable, and always on brand.
Media planning
Data-informed strategy that allocates your budget where it delivers the greatest reach and return across all six nations.
Client partnerships
We work as an extension of your team — responsive, transparent, and genuinely invested in your long-term success.
Our Approach
“We don’t plan media by channel. We plan by how people actually consume media in each market.”
1. Understand your world
We begin by getting under the skin of your brand, your audience, and your goals. No assumptions, no generic playbooks — just real curiosity about what makes your business tick and what your customers care about.
2. Build the right strategy
Using our regional expertise and media intelligence, we design a campaign strategy that fits your budget, timeline, and market. Radio is king for mass reach. TV builds brand awareness. Outdoor drives presence. Digital adds precision. We recommend what will work — not just what’s available.
3. Execute with precision
Our team manages every placement, relationship, and deadline across all six markets. You get seamless execution without the complexity of dealing with multiple vendors in multiple countries.
4. Measure and optimise
We track performance, report clearly, and refine in real time. Every campaign teaches us something — and we use that knowledge to make the next one better.
5. Create lasting value
Our goal is never just reach — it’s impact. We measure success by the ripple your brand creates long after the campaign ends: awareness built, communities connected, and value delivered across Southern Africa.
1. Understand your world
We begin by getting under the skin of your brand, your audience, and your goals. No assumptions, no generic playbooks — just real curiosity about what makes your business tick and what your customers care about.
2. Build the right strategy
Using our regional expertise and media intelligence, we design a campaign strategy that fits your budget, timeline, and market. Radio is king for mass reach. TV builds brand awareness. Outdoor drives presence. Digital adds precision. We recommend what will work — not just what’s available.
3. Execute with precision
Our team manages every placement, relationship, and deadline across all six markets. You get seamless execution without the complexity of dealing with multiple vendors in multiple countries.
4. Measure and optimise
We track performance, report clearly, and refine in real time. Every campaign teaches us something — and we use that knowledge to make the next one better.
5. Create lasting value
Our goal is never just reach — it’s impact. We measure success by the ripple your brand creates long after the campaign ends: awareness built, communities connected, and value delivered across Southern Africa.
We don’t just place media — we create momentum.
Connect
Let’s Create Impact Together
Connect
Let’s Create Impact Together
+27 (0) 84 581 9836
gizelle@yello-africa.com
+27 (0) 82 576 1560
ben@yello-africa.com
Whether you are launching a campaign or expanding into new markets, Yēllo Africa helps your message travel further and land stronger.