The
People
Behind
The
Brand
About
Leadership with purpose
At Yello Africa, we believe that meaningful media doesn’t just reach people it moves them. Our leadership team brings together deep industry experience, entrepreneurial courage, and an unshakable commitment to creating value across Southern Africa.
Gizelle Burke
12 years in media
“Yēllo Africa wasn’t just a business decision — it was a calling I couldn’t walk away from.”
With over a decade of hands-on media experience, Gizelle is the driving force behind Yēllo Africa. After co-founding a successful media company, she stepped back only to discover that her passion for the industry was impossible to silence. In 2022, she channelled that resilience and vision into building Yēllo Africa from the ground up, creating a media agency that truly connects people and creates lasting value across six nations.
AREAS OF FOCUS
-
- Operations
- Client relationships
- Marketing strategy
Ben Truter
Entrepreneur at heart
“I didn’t just join a company, I put my stake in a mission I genuinely believe in.”
Ben joined Yēllo Africa in 2023, drawn by the ambition and clear sense of purpose he saw in the business. What began as a professional role quickly grew into something deeper. Recognising the company’s potential and sharing its vision for African media, he became a minority shareholder, a decision rooted in long-term conviction. A natural entrepreneur, Ben brings commercial sharpness, fresh energy, and a hands-on approach to every challenge.
AREAS OF FOCUS
-
- Administration
- Client relationships
- Co-leading marketing
Entrepreneur at heart
“I didn’t just join a company, I put my stake in a mission I genuinely believe in.”
Ben joined Yēllo Africa in 2023, drawn by the ambition and clear sense of purpose he saw in the business. What began as a professional role quickly grew into something deeper. Recognising the company’s potential and sharing its vision for African media, he became a minority shareholder, a decision rooted in long-term conviction. A natural entrepreneur, Ben brings commercial sharpness, fresh energy, and a hands-on approach to every challenge.
AREAS OF FOCUS
-
- Administration
- Client relationships
- Co-leading marketing
Ben Truter
Connect
Let’s Create Impact Together
Connect
Let’s Create Impact Together
+27 (0) 84 581 9836
gizelle@yello-africa.com
+27 (0) 82 576 1560
ben@yello-africa.com
Whether you are launching a campaign or expanding into new markets, Yēllo Africa helps your message travel further and land stronger.